The Identify Phase
The Identify phase is first and foremost about finding and understanding important unmet health needs. The participants will discover problems and opportunities by directly observing the entire cycle of care from diagnosis and treatment to recovery and billing. They watch what’s done and how it affects the provider, the patient, and the system while asking pointed questions that challenge the status quo.
The Invention Phase
The Invention phase is dedicated to solution-finding. First, the participants brainstorm potential solutions for each of their top needs. Next, they organize their ideas and objectively compare them against key criteria for satisfying the needs. The next step will be filtering the surviving solutions by researching everything from intellectual property issues and business models to reimbursement and regulatory pathways.
The Implementation Phase
In the Implementation phase, the participants take the next steps in prototyping and testing their technology, developing their approach to patenting, regulatory approval, and reimbursement, charting the market potential for the innovation, and exploring funding sources.